Selling on Amazon can offer significant benefits, including the potential for an unlimited income. However, it can also put your brand at enormous risk. Without proper trademark registration, your brand is vulnerable to other sellers who can utilize it without your permission.
You can consult a Fort Lauderdale trademark attorney at The Lomnitzer Firm P.A. for more information about whether trademark registration would be beneficial to you. Once you have decided to pursue trademark registration, we are here to guide you through the trademark registration process before the U.S. Patent and Trademark Office (USPTO).
Legally protecting your brand name, logo, or catchphrase is crucial to remaining competitive in the business world. Registering a trademark is an essential means of legal protection that provides multiple benefits, including the following:
A registered trademark also makes you eligible to join the Amazon Brand Registry, which boosts your brand’s credibility and offers you superior protection tools. To join the Amazon Brand Registry®, you need a properly registered trademark, products and packaging listing your brand name, and an Amazon account. By enrolling in the free Amazon Brand Registry®, you get access to a violation reporting tool, advanced anti-counterfeit tools, and protection from others making edits to your listings without your permission or knowledge.
Before you can register your trademark, you must choose a trademark for the brand that you intend to sell on Amazon. A superior trademark is:
In addition to selecting a strong trademark, you must provide the USPTO with proof that you are using your trademark in images, listings, and other depictions of your product.
Registering your trademark with the USPTO is only the beginning. Even after you’ve completed the trademark registration process, you must take care to protect your trademark through careful, consistent oversight and monitoring. You must identify and enforce your trademark rights against imposters to combat illegal trademark infringement. By strengthening and protecting your brand, you can continue to grow your business on Amazon and beyond.
Trademark infringement on Amazon often occurs when sellers attempt to imitate a brand’s name or appearance to deceive consumers and mislead them into purchasing an inauthentic product. Sellers may use a trademark that is identical or very similar to yours without permission. Likewise, sellers may take steps to associate their products with your trademark, which can cause confusion among customers.
Trademark infringement can lead to negative customer reviews, damage to your brand’s reputation, and harm to your brand’s image. When you address trademark infringement, you strengthen your rights to prevent future infringement, get infringing listings removed, and may even cause infringers to lose their ability to sell on Amazon.
Yes, trademark infringement is not the only type of intellectual property infringement that happens on Amazon. Sellers also may experience patent and copyright infringement in some cases.
Registering your trademark is your first line of defense against others who wrongfully copy your brand. A Broward trademark registration lawyer at The Lomnitzer Firm P.A. can assist you with your trademark registration from start to finish. We can help you develop a solid strategy for protecting your brand and building your business. Contact our office today at (800) 853-9692 or online to schedule a time to discuss your intellectual property matters with our Deerfield Beach trademark attorney.
